Starburst stands out among candy aisle treats for being both fruity and chewy, making it one of the most beloved treats. Devout fans, an…
Starburst stands out among candy aisle treats for being both fruity and chewy, making it one of the most beloved treats. Devout fans, an extensive history, and heated social media debates on which flavor is the best continue to support its popularity.
Starburst is much more than just an indulgent sweet. As a brand, it has used its platform to engage and delight consumers through creative campaigns that go far beyond traditional sweet shops – from an enormous TikTok account reaching millions to building its very own constellation, Starburst continues to innovate and broaden its audience base.
Now, the iconic confectioner is turning its attention towards space exploration to capture Gen Z–the generation with the highest interest. To drive awareness and sales, Starburst has introduced several new products as well as a refreshed brand campaign with an outer space theme in order to capitalize on Gen Z’s passion for exploration.
The campaign features a series of short videos featuring a young woman exploring spaceships, astronauts and more – with the intention of sparking curiosity in Gen Z viewers. Alongside each video is a tagline and hashtag to capture Starburst’s spirit: “Starburst takes you on an extraordinary journey beyond expectation” and #WonderWhereTheWayIs
TikTok has become one of the world’s most-visited platforms, so this brand will revive their presence there by reintroducing their Little Lad character from 2007 Starburst ads and backing it with a global digital and social media campaign to drive engagement across channels.
Starburst’s strategic approach to data is marked by its innovative low-code platform that enables users to build data products quickly and flexibly, supporting all major open file formats as well as standard SQL queries with built-in features to manage privileges and discover metadata.
Starburst Data’s approach to data is designed to ease the complex task of extracting, transforming and loading (ETL). This approach forms part of its mission of making data accessible to all users; its low-code platform is built upon OS Trino as an open source database with additional proprietary functionality to improve performance and security – giving customers an enterprise grade version of OS Trino for use within Starburst.